As a UNICEF Rights Respecting School, the pupils of Applegarth Academy felt compelled to question the way children are frequently portrayed by charities. Noting the right of every child to be treated with dignity, they wrote to a number of charities expressing their concern over the depiction of children in advertising campaigns.
STEP Academy Trust was pleased that The Guardian Newspaper featured Applegarth Academy’s campaign in an article entitled, “Schoolkids challenge charities’ ‘undignified’ images of children”.